{"product_id":"ilce7m4kb-cec-sony-alpha-7-iv-camera-with-28-70mm-lens-ilce7m4kb-cec","title":"SONY ALPHA 7 IV CAMERA WITH 28-70MM LENS - ILCE7M4KB.CEC","description":"\u003ch2 class=\"wp-block-heading\"\u003e\u003cstrong\u003eSONY ALPHA 7 IV CAMERA WITH 28-70MM LENS - ILCE7M4KB.CEC\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3 class=\"wp-block-heading\"\u003eЅоnу А7 ІV Міrrоrlеѕѕ Саmеrа Воdу Fеаturеѕ:\u003c\/h3\u003e\n\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eThe new 33MP full-frame back-illuminated Exmor R CMOS sensor delivers outstanding image quality\u003c\/li\u003e\n\u003cli\u003ePowerful BIONZ XR processor provides lightning-fast performance and response\u003c\/li\u003e\n\u003cli\u003eShoots up to 10fps with reliable autofocus and auto exposure\u003c\/li\u003e\n\u003cli\u003eSophisticated autofocus system with real-time eye and animal detection\u003c\/li\u003e\n\u003cli\u003eRecords pristine 4K video at up to 60p with full pixel readout\u003c\/li\u003e\n\u003cli\u003e5-axis in-body image stabilization provides up to 5.5 stops of compensation\u003c\/li\u003e\n\u003cli\u003eLarge high-res 3.68 million dots OLED electronic viewfinder\u003c\/li\u003e\n\u003cli\u003eDual SD card slots for extended shooting and backup\u003c\/li\u003e\n\u003cli\u003eRobust weather-sealed magnesium alloy body\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"wp-block-heading\"\u003eHigh-resolution imaging with Beautiful Detail\u003c\/h3\u003e\n\u003cp\u003eThe new 33MP Exmor R back-illuminated sensor offers a significant resolution boost over its predecessor. Images boast abundant detail, an excellent dynamic range of up to 15 stops, and a high ISO of up to 204,800. The powerful BIONZ XR processor reproduces colours accurately with smooth gradations.\u003c\/p\u003e\n\u003ch3 class=\"wp-block-heading\"\u003eBlazing Fast Speed and Performance\u003c\/h3\u003e\n\u003cp\u003eThe A7IV delivers continuous shooting up to 10fps with AF\/AE tracking. The buffer allows for over 800 uncompressed RAW images. Fast sensor readout enables 4K video recording at up to 60p without binning. Enhanced processing power delivers quick live view and playback.\u003c\/p\u003e\n\u003ch3 class=\"wp-block-heading\"\u003eNext-Generation Autofocus System\u003c\/h3\u003e\n\u003cp\u003eThe advanced AF system features 759 phase-detect points covering 94% of the image area. Real-time AF tracking reliably locks onto and follows subjects. Real-time Eye AF now works for animals and birds in addition to humans.\u003c\/p\u003e\n\u003ch3 class=\"wp-block-heading\"\u003eProfessional 4K Video Recording\u003c\/h3\u003e\n\u003cp\u003eThe A7IV records oversampled 4K video at up to 60p with full pixel readout and no binning. Choose from 10-bit 4:2:2 All-Intra or Long GOP codecs for maximum grading flexibility. S-Cinetone profiles offer cinematic colour right out of the camera.\u003c\/p\u003e\n\u003ch3 class=\"wp-block-heading\"\u003eHighly Effective Image Stabilisation\u003c\/h3\u003e\n\u003cp\u003eIn-body 5-axis optical stabilization provides up to 5.5 stops of shake compensation to steady footage when shooting handheld. Active mode further smoothes video recording.\u003c\/p\u003e\n\u003ch3 class=\"wp-block-heading\"\u003eRugged Build Quality\u003c\/h3\u003e\n\u003cp\u003eThe A7IV body features a durable magnesium alloy construction that is dust and moisture-resistant. The durable shutter is rated for over 500,000 cycles. Extensive sealing protects the body from the elements.\u003c\/p\u003e\n\u003ch3 class=\"wp-block-heading\"\u003eIntuitive Controls and Handling\u003c\/h3\u003e\n\u003cp\u003eThe body design includes a high-resolution EVF, a side-opening 3” touch LCD, illuminated buttons, and an improved menu system and controls. Two UHS-II SD card slots allow backup, extended shooting, and separation of photo\/video.\u003c\/p\u003e\n\u003ch3 class=\"wp-block-heading\"\u003eConnectivity for Content Creators\u003c\/h3\u003e\n\u003cp\u003eBuilt-in Wi-Fi\/Bluetooth allows transferring images to mobile devices. USB-C port supports live streaming at up to 4K15p. Mic and headphone jacks plus digital audio enable high-quality video capture.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"A-Grade","offer_id":56166535823739,"sku":"ILCE7M4KB.CEC","price":1099.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0553\/1087\/6755\/files\/SONY-ALPHA-7-IV-CAMERA-WITH-28-70MM-LENS-ILCE7M4KB.CEC-Sony-302346562.webp?v=1780767698","url":"https:\/\/outletweb.co.uk\/products\/ilce7m4kb-cec-sony-alpha-7-iv-camera-with-28-70mm-lens-ilce7m4kb-cec","provider":"Digiland","version":"1.0","type":"link"}