Samsung UE98DU9000 98" Crystal UHD 4K HDR Smart TV

Experience an immersive viewing experience with the 98" Samsung UE98DU9000 Crystal UHD 4K HDR Smart TV. Its Supersize Picture Enhancer, powered by AI technology, enhances the visual quality of all your favorite movies and games. Additionally, the Crystal Processor 4K boasts powerful performance to enhance both picture and sound in real-time. Immerse yourself even further with Object Tracking Sound Lite, which perfectly complements the on-screen action for a more realistic audio experience.

Good to know

- Play Xbox titles and other games on the Samsung Gaming Hub – no downloads, no console, no fuss
- Tip the odds in your favour with Motion Xcelerator - it doubles the refresh rate to 120 Hz for super smooth gameplay
- Get binging on a huge collection of films, TV shows, and all your favourite catch-up apps on Samsung's smart TV platform
- With Multi View you can split the screen in half – handy if you want to keep an eye on the footie scores during your soaps
- Even the blandest of scenes are given a makeover with PurColour which boosts colours while keeping them looking natural