Sony K77XR80PU BRAVIA 8 77" OLED 4K HDR Smart TV

The Sony BRAVIA 8 77" OLED 4K HDR Smart TV delivers stunning visuals with its OLED panel featuring over 8 million self-illuminating pixels, producing deep blacks and vibrant colours. XR Contrast Booster optimizes brightness and shadow detail for precise image balance, while XR Triluminous Pro accurately reproduces over a billion colours for exceptional realism. Collaborations with leading streaming platforms ensure calibrated picture modes for Netflix and Prime Video, presenting content as intended by creators without manual adjustments. Acoustic Surface Audio+ technology transforms the screen into a speaker, aligning sound perfectly with on-screen action for an immersive audio-visual experience.

Good to know

- The XR Processor intelligently analyses and recognises what's on the screen for better realism
- Dolby Atmos creates a virtual surround sound experience without the need for extra speakers
- Blockbuster movies look oh-so-good with support for IMAX Enhanced and Dolby Vision
- Booming explosions but whisper-quiet voices? Voice Zoom 3 makes it easy to hear what they're saying
- The 4-way multi-position stand can be adjusted to suit your furniture and soundbar
- Check your power usage and make positive changes in the Eco Dashboard 2 – the Eco Remote is rechargeable too
- Jump straight into your shows or discover something new on Google TV with Google Assistant
- The Sony Pictures Core app has tons of movies, plus you can redeem 10 for free (within 24 months)
- It's packed with gaming tech like 4K/120 fps, VRR, ALLM – you can easily access everything in the Game Menu 2