Toshiba 55 Inch OLED Fire TV

Rich in tech and big on quality, the Toshiba 55XF9F53DB excels with its lifelike picture and advanced Smarts.

Optimal all-rounder
For the best in picture colour, contrast and realism, the Toshiba 55XF9F53DB deploys an OLED screen. With sound by Onkyo and Dolby Atmos compatibility, it’s also got the sound quality advantage too. Fire TV delivers all your streaming favourites, while built-in Alexa brings effortless voice control. Factor in the slimline styling and it’s easy to see how this Toshiba brings excellence all-round.

See the difference that OLED makes
For the very best in contrast and picture realism, this Toshiba 55 inch TV uses premium OLED screen technology. With its individually illuminated cells, you get incredible contrast, with inky deep blacks and bright whites.

TRU Picture Engine for pin-sharp picture precision
Toshiba’s TRU Picture technology encompasses a range of technologies that bring about a richly-detailed, smooth-flowing and lifelike picture. TRU Flow interpolates frames based on image analysis, giving you smoother flow with sports and action movies. TRU Resolution upscales non 4K content, giving content such as TV and Blu-ray a new lease of life.

Multi-format HDR, including Dolby Vision and HDR10
This Toshiba 55” TV offers multi-format HDR, including Dolby Vision and HDR10. Dolby Vision delivers cinematic scene-by-scene HDR mastering for the truest, most accurate HDR picture technology. Each scene is optimised, meaning the maximum amount of detail is shown – even in the brightest or darkest moments. For widespread compatibility with movies and games, the 55XF9F53DB is also fitted with HDR10 decoding.

Great for gaming
With its 120Hz refresh rate, the 55X9F53DB makes the perfect partner for your games console. VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode) are also standard, meaning you get to enjoy fast response times and smooth gameplay.

Dolby Atmos, with sound by Onkyo
Using a speaker system from top AV brand, Onkyo, this Toshiba produces impressive TV audio. The speaker system delivers a full-bodied sound, with crisp clarity. Dolby Atmos compatibility offer a step forward in cinematic sound. With a more immersive sound, you become enveloped in the action.

Smart TV via Fire TV
Serving your streaming TV needs, Toshiba has incorporated the popular and versatile Fire TV system. The Fire TV platform gives you access to a wide range of TV streaming apps. These include the BBC iPlayer, YouTube, Amazon Prime Video and Netflix. Fire TV can also be incorporated into a smart home system. Use the display to see security doorbell camera feeds while watching your TV.

Voice control, with Alexa built in
As well as the remote, you can also control this Toshiba TV by voice command. With Alexa built in, you can control the volume, channel and more, all by simply asking Alexa.

Go aerial and dish-free with Freely
The innovative Freely TV system offers a free-to-view service with a blend of live TV channels and catch-up content. The service lets you view live content, such as the BBC, ITV, Channel 4 and Channel 5 stations, as well as accessing the free catch-up TV apps. Freely also allows you to ‘pause’ live TV as well as restarting programmes on certain channels. With just an Internet connection required, there’s no need for an aerial or satellite dish, making the service ideal for households across the country.

Connect it all
With three HDMI sockets, the 55XF953DB is ideal for plugging in your set-top box, Blu-ray player, and games console. Twin USB sockets are on hand for connecting your digital media devices. Throw in an optical connection for a soundbar, and a headphone socket and you've got a quality TV that’s fully equipped to take on your whole system.

Enjoy a top quality picture, sound and Smarts, with the Toshiba 55XF9F53DB.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.